Dutch

Vet care hasn’t changed much in decades: long waits, expensive visits, and stressed-out pets in the car. Dutch is changing that. It connects pet parents with licensed vets by video, with treatment plans and prescriptions delivered to their door.

As Senior Designer, I help a challenger brand stand out in a category that’s always looked clinical. I design across web, social, paid ads, and email, and take the brand beyond its core identity, into live events, merch, and new product launches, carrying its warmth and humor into every touchpoint. The goal is to make a new kind of vet care feel familiar, trustworthy, and easy to say yes to.